Why should you be careful about monitoring competitors?

• Your competitors can tell when you're monitoring them, and they may get offended and retaliate.
• It's easy to get consumed with competitive intelligence and lose sight of your unique strategy and customer.
• Competitors aren't the only reason people don't buy your product or service.
• Competitive intelligence is best used for highly competitive markets only.

Correct Answers

• It's easy to get consumed with competitive intelligence and lose sight of your unique strategy and customer.