Who at your company will buyer personas most benefit?

• The marketing department because buyer personas are primarily a marketing tool.
• The sales team because buyer personas are primarily meant for qualifying leads.
• All customer-facing teams because a good buyer persona can provide value to marketing, sales, and services.
• Executive leadership because a good buyer persona will rally the company around the leadership's vision of the ideal customer.

Correct Answers

• All customer-facing teams because a good buyer persona can provide value to marketing, sales, and services.