When your goal is driving action, you focus on audiences with the strongest level of intent. Match each 'lowest funnel' audience type with its description.

  • People who've already spent time searching for products or services like yours on Google Search
  • People who've already engaged with your business, but didn't convert when they had the chance
  • People who are actively researching your business and its specific products and/or services
  • People with a similar profile to the customers you currently target, or who frequent your business

Correct Answers

  • Custom Intent Audiences for YouTube (1)
  • In-Market Audiences (3)
  • Remarketing or Customer Match (2)
  • Similar Audiences (4)