What should you do if your competitor has a big public blunder?

• Send my sales team to follow up with every negative post about the incident so that we can take this opportunity to win their business.
• Amplify the competitor's blunder, telling your followers 'See this? We would never do this.'
• Maintain a helpful approach and have empathy for the company's missteps. Reply thoughtfully and empathetically to posts where appropriate.
• Stay completely silent and make sure your company never experiences the same thing.

Correct Answers

• Maintain a helpful approach and have empathy for the company's missteps. Reply thoughtfully and empathetically to posts where appropriate.