What kinds of information does your marketing team likely need included in a persona?

  • The number of people represented by that persona that they need to bring to the website each month
  • How the persona finds answers to problems and how they prefer to be communicated with
  • The persona's first name and email address so that they can be sent personalized marketing emails
  • The size of the target market represented by each persona

Correct Answers

  • How the persona finds answers to problems and how they prefer to be communicated with