What kinds of information does your marketing team likely need included in a persona?
- The number of people represented by that persona that they need to bring to the website each month
- How the persona finds answers to problems and how they prefer to be communicated with
- The persona's first name and email address so that they can be sent personalized marketing emails
- The size of the target market represented by each persona
Correct Answers
- How the persona finds answers to problems and how they prefer to be communicated with